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The AMA has a goal to grow its membership and become the center of the motorcycling universe. Seeking to adopt social networking and other new technologies, they asked bigVision to suggest some strategies for engaging members more deeply in association's rights, riding and racing activities. Our Design Analysis service revealed the need to address many structural issues as the best first step toward achieving their vision. And our strategic and creative recommendations helped the AMA accurately plan the production of their new site. |
